I don't know about you, but I'm pretty simple when it comes to makeup. I don't prefer to buy the really expensive brands and overall feel that you can achieve a great look on the more basic brands.
For instance, take my Almay One Coat Lip in Cocoberry.
It has seen better days. I love this color so much I'm stretching the life of this little tube by using a Q-tip for applying. Almay felt it was of their better interest to discontinue the line. Why? You find the perfect shade, perfect texture, and they ass it up by discontinuing the line?
So, I'm reaching my wits end and bottom of tube and figured it couldn't hurt to do an ebay search, right? I know kinda ridiculous, but that's how I discovered My Perfume way back when I discovered they discontinued that as well. Anywhoooo I digress, so I look up on ebay and amazone and nada. Last resort is the Almay website. They actually have a "what do I do if it's discontinued" FAQ question. This then leads me to their suggestion of the new Wine color way.
The website told me I would Love It! We'll just see about that. Okay...time for the before and after photos.
Here is before:
I can't say I yelled I Love It once it was applied. It's not the same, but it might grow on me. As for now, I'm feeling 3 out of 5 stars.